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Social media is always evolving, always changing. How can you be expected to keep up with each new update and advancement? Today, I will give you a quick rundown of the three newest social media updates via this MultiBrief article: http://exclusive.multibriefs.com/content/3-new-social-updates-and-how-to-use-them-in-your-business/travel-hospitality-event-management
Google+ Introduces Collections
Google+ is unveiling its newest addition called Collections. Think Pinterest, but with a professional, elevated twist. You can create easily organized categories and follow specific subjects based on your personal interests. "For instance, instead of individually following your favorite bloggers, you can now follow a Marketing Blogger Collection. Or create your own" (MultiBrief).
Collections aims at turning users into content curators and allows your business to engage with its customers by allowing them to follow your posts, thoughts, likes, etc. Will you create a collection for your business?
Facebook Messenger Adds Video Calls
As if Facebook didn't already have its finger on the heartbeat of social media, it has added the newest addition to its resume; video calling on its messenger service. Why does this matter to you when every almost every cell phone user in the world has the capability of using Facetime or Skype?
Imagine a customer complaint on your Facebook page. Would you send a simple message to apologize? Would you offer a discount code for their next purchase or transaction? While that may mollify the situation temporarily, your customer may be lacking that in person customer service. With Facebook's new video call service, you could eliminate that possibility all together. "When face to face, users will typically be less vicious and angry than they would be in an email or chat. Video calls diffuse tense situations by highlighting your friendly, empathetic face" (MultiBrief).
Plus, with no additional apps to set up, passwords to set, Facebook video call gives both users an easy outlet to connect. Do you think this could become a viable option for your business?
Instagram Debuts New Filters - and Emoji Hashtags
Instagram, the world of pictures and those fabulous filters and Emojis that allow you to put your own spin on how you would like to convey yourself or your image to the world.
Instagram has finally heard its users cry and has allowed the ability to hashtag Emojis, which in turn allows you to search any specific Emoji you would like. If your corporate housing unit happens to be by the beach, use the waves Emoji. If you are close to public transit, use the bus or a train Emoji. "Scroll through a specific Emoji hashtag to see what's out there. Then, post an Instagram on your business account and hashtag an Emoji. Chances are, you'll be introducing your users to the feature. And, they'll be happy to see it" (MultiBrief).
And as if Instagram didn't have enough filters for you to choose from, they have just added 3 more! Enjoy finding the filter that works best for your shot!
Social media, although primarily free, can be a time consuming tool with multiple platforms. Keeping up with the updates is a challenge, but it is something your company should be constantly working at. Embracing the changes will keep your business relevant and in turn, your customers will appreciate that.
The CHPA Midwest Regional Conference in Chicago, IL on June 9-10 is quickly approaching and the CHPA Staff and Midwest Regional Task Force have been working hard! While education sessions and topics are still being finalized, the Volunteer Opportunity and the Welcome Reception have been confirmed. Check out those details below:
Tuesday, June 9, 1:00 - 4:00 p.m., Greater Chicago Food Depository, 4100 West Ann Lurie Place, Chicago, IL 60632
Tuesday, June 9, 5:00 - 7:00 p.m., Jake Melnick's Corner Tap, 41 E. Superior Street, Chicago, IL 60611 - Join colleagues and industry professionals to meet, mingle and network at the welcome reception before the conference takes place.
Why should you attend the Midwest Regional Conference? To receive the most focused corporate housing training this summer!
For more information on the Midwest Regional Conference and to register, please visit http://www.chpaonline.org/events/2015/06/09/conferences/regional-conference-midwest-chicago/ We will continue to update this event page as education sessions and topics become confirmed.
The CHPA 2015 East Regional Conference in Washington, D.C. this week was a success! Over 70 CHPA members gathered for volunteering, education and networking. The event kicked off the afternoon prior with members volunteering with Move For Hunger at the Capital Area Food Bank. After volunteering, it was time to relax and network at the Welcome Reception at Lauriol Hall, sponsored by CORT Furniture Rental. Everyone was able to spend some time catching up while making new contacts.
The day of conference was filled with great programming and networking. The first session featured Gwen Turner of The Capacity Center to speak on social media. Gwen shared tips and tools to enable you to get the most out of using social media for your business. Next, we heard from Andy Miller of Big Swift Kick. Andy spoke on GRIT – how to find out if you have what it takes to get the job done.
After a networking lunch, everyone gathered for Express Learning Labs facilitated by volunteer members. Each facilitator spent time at different tables discussing hot topics in the industry:
The afternoon was spent getting the latest information on the local market and government travel. The first panel, Getting the Pulse on East Coast Markets, discussed current trends happening in the large, East Coast markets of Boston, New York, Philadelphia and DC.
The day ended with the Government Relocation & Travel Insights panel. Brit Bemis, Churchill Living, served as the moderator to panelists Queen E. Cox, Queene Travel Consultants and Bill Mulholland, CRP, GMS, American Relocation Connections. They shared their inside information on what is happening in the government relocation sector.
This event would not have been possible without CHPA’s generous sponsors and exhibitors!
Welcome Reception CORT Furniture Rental
Onsite Program ABODA Corporate Housing
Silver AFR Furniture Rental, Brook Furniture Rental, Weichert Corporate Housing
Bronze AvenueWest, Gables Corporate Accommodations, Post Corporate Apartments, Preferred Corporate Housing
Supporting Corporate Apartment Specialists, Inc.
AFR Furniture Rental
Brook Furniture Rental
Bruce White Galleries
CORT Furniture Rental
Interior Furniture Resources
Move For Hunger
We hope to see you at the next Regional Conference!
*Midwest – Chicago – June 9 & 10*
*West – San Jose – October 21 & 22*
Network Connections are facilitated by CHPA Members and they are planned by CHPA Members. Network Connections offer you the chance to learn and discuss market trends and issues that are important to YOU, as well as the opportunity to connect with other corporate housing professionals in YOUR specific area. Thanks to the generosity of our sponsors, these events are generally FREE for CHPA members.
Do you think you may be interested in hosting an event of your own? Network Connections are constantly being planned all over the country and in Canada! Contact Jennifer Miller, email@example.com, a member of the CHPA staff, for more information. These events are truly an invaluable opportunity to nurture and strengthen relationships that you already have, while giving you a great opportunity to build new business relationships!
Don't believe us? Take a look at some member feedback below!
When booking a hotel, making the selection is relatively easy. You pick your location, check their “Star Rating” and typically select a brand or chain you're familiar with, right?
For stays of 30 nights or more, you may be looking for a more spacious and cost effective temporary housing solution. Selecting the right temporary housing company can be a daunting task. There is no “Star Rating” and most likely you won’t recognize any familiar brands.
If you want to make the right choice, here are the 10 Questions to ask any provider you are considering:
1) What does this rate include? Get in writing a complete list of services that the quote includes to avoid any surprises on your bill. Read the contract carefully. If the contract is 10 pages deep and you need a magnifying glass to read it, walk away!
2) Are you a member of the Corporate Housing Providers Association (CHPA)? All CHPA members abide by a professional Code of Ethics. You can visit their website for a complete list of all members in your desired area.
3) Do any of your staff have their CCHP designation? This is the industry’s symbol of expertise and excellence. Having this designation demonstrates a commitment to their industry and the clients they serve.
4) What other Associations are you a member of? Another good indication of their level of professionalism and commitment to their clients is the company’s involvement in the Industries that use their services (Insurance, Relocation, Corporate Travel etc.).
5) How long have you been in business? Longevity in the Industry is a good sign that you are dealing with a company you can trust. Ask for and check references before committing to contracts.
6) How can I reach you outside of regular office hours? Trust me! You definitely want to ensure the company is easily accessible. If you found them online and have only been communicating by email, try calling them as well - and try calling after hours to see how responsive they are.
7) Do you have Liability Insurance? This may seem like a silly question but you would be surprised to know that many providers do not. It’s a cost savings to the provider but a huge liability and risk for the client. If the contract doesn’t have a clause that mentions insurance coverage that is a good indication they don’t have any.
8) Are your Housekeeping and Maintenance Staff Bonded and Insured? These are the people who will have access to your home and your personal belongings. Being bonded and insured provides a company full financial coverage from damage, theft or any other issues.
9) What is your business model? There are three business models for corporate apartments: direct, third-party, and blended. “Direct” is when the suite you are offered is managed directly by the company you are booking with. “Third-party” is when the suite is essentially sub-leased from another temporary housing company. A “Blended” business model is a combination of both renting directly and 3rd Party.
10) What if I am not 100% Satisfied? If the provider does not have a Satisfaction Guarantee, chances are, there'is a reason! They must be willing to offer an alternate suite/location or refund your stay.