CHPA’s Vision: Corporate housing will be a universally recognized and utilized segment of the lodging industry, with CHPA members the most successful and profitable companies in the industry.
CHPA’s Value: CHPA helps members do business better.
Strategic Focus Areas:
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CHPA Value Propositions
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Vision Value: CHPA helps members do business better. |
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Awareness |
To represent the corporate housing industry. |
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Content Management/Delivery |
To provide members with education and training. |
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Collaboration & Connections |
To connect members to potential business. |
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Awareness Goals – to engage as an association |
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1. To determine top 3 target audiences critical with which to connect by 2/15/13.
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2. To reevaluate ‘corporate housing’ as a brand v. temporary apartments/furnished apartments, etc., by 1/31/13.
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3. To engage with top 3 target audiences 7 times in 2013.
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Content Management & Delivery (Education) Goals |
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1. To identify top 10 subject matter areas by 1/31/13.
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2. To identify 3 delivery points (webinars, blog, etc.) for each subject area for 2013, 2014 and 2015 by 3/31/13.
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3. To identify internal and external subject matter experts for each area by 6/1/13.
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4. To develop an annual review and update process of current resources (best practices, etc.) by 3/31/13.
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Collaborations/Connections (direct member engagement) Goals |
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1. To provide at least 2 opportunities for member engagement in top 3 target audiences in 2013.
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2. To invite potential stakeholders in top 3 target audiences to CHPA events in 2013.
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3. To engage 80% of members in an activity in 2013.
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