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CHPA 2008 Annual Conference Wrap-up
Annual
Conference Evaluations
Attendee
List
Award
Winners AHI Corporate Housing
Stephen Hanton, BridgeStreet Worldwide
Manilow Suites
Francine Manilow, Manilow Suites
Oakwood Worldwide
Marriott ExecuStay - Suite Options
Gary Brown, Furnished Quarters
BridgeStreet Worldwide CWS Corporate Housing
Educational
Session Presentations
The Highland Group Data Peggy Berg, The Highland Group Celebrate the Association and industry's accomplishments as we come together for the first time in 2008. We will highlight the industry's growth, the Association's dynamic changes, and conference sessions not to be missed.
Paul Peterson, Goldmine Dave Lee, Vertical Marketing Jared Ruckle, Entellium Joe Porpiglia, National Corporate Housing In corporate housing, the sales cycle no longer starts and ends with the sales call. It spans the entire customer lifecycle, starting with marketing and continuing across sales and service interactions, which can span many years. Customer Relationship Management (CRM) is one of the most potent business strategies to emerge in recent years. The more your company knows about its customers and the closer your relationship you can forge with them, the better you can serve their needs and the more you can sell. Learn about CRM, how it works, and how to implement this strategy in your business.
Don't “Bust” When it Comes to Fair Housing Theresa Kitay, Attorney at Law Put the “fair” back in fair housing. This session will explore the “hot topics” in fair housing as it applies to the corporate housing industry. Emphasis will be accessibility, proper screening and occupancy policies.
Pit Bosses: Developing Executive Leadership Dr. Gerald Graham, Professor, Wichita State University This intensive half-day executive leadership program looks at how you can create trust, set a clear vision and guide your entire team toward greater performance. You will gain insights into the key skills of building an extraordinary team that works together to deliver results. You will learn what to look for in hiring people and examine your natural leadership style.
Marketing Your Way to a Full Housing Mandy Kolesik, Marketing Kinetics, LLC It’s not all about
glossy pictures of great living spaces. Great marketing
How to Soar With Eagles: 7 Requirements for High-Flying Success (no presentation) Rick Houcek, Soar with Eagles, Inc
You will learn the necessary elements of effective strategic planning, and why small to mid-size businesses require a model different than multi-billion dollar giants. Rick will tell you what works and why ... what fails and why. His unique Escape-Proof Accountability™ system overcomes the single biggest cause of plan failure – lousy implementation – and ensures effective execution.
Don't Bust on Today's Technology Facilitator: Rob Giese, CRP, CCHP, Tech4 Inc . Panelists: Gavan James, Oakwood Worldwide ; Robb Lax, Arch Interim Housing ; Andrea Schroeder, Strategic Five Business Solutions
Providing excellent service is vital to any provider's success. Today's technologies can enhance service delivery and resolve many of the issues that can “fall through the cracks.” Industry experts will highlight in-house and off-the-shelf operating systems and the factors they considered when choosing to invest in technology. There are definite pitfalls to selecting the wrong system. Attend this session to understand the basic questions you need to ask when implementing a new system or reviewing their current system to avoid going bust!
Power Planning™ For High-Octane Success (no presentation) Rick Houcek, Soar with Eagles, Inc.
Fasten your seatbelts. This session is only for people at the "top of the pyramid", who take the bull by the horn, seek to improve self rather than blame others, and will do whatever it takes to succeed through ethical means -- AND for those who aspire to get there. "Victims" and blame-oriented people need not attend. While a few of them may see the light and come around, most won't, and will only get frustrated, angry and wallow more deeply in their victimhood. Rick provides takeway tools to get started right away -- including a 12-month action plan to help attendees stair-step their personal and professional success.
Are You All In? Making the Transition to Effective Management Dr. Gerald Graham, Wichita State University
We will look at ways to make a smooth transition from being a new manager to becoming a more effective manager. We will talk about the challenges you are going to face and how relationships change. In addition, we will talk about how to handle different types of employees and how motivation plays an important part in your role as a manager.
Increase your Payoff: Phase Your Way to Sales Success Elaine Quiroz, CRP, Corporate Housing Strategies Marjie Foster, Forte Marketing & PR
You've heard that it's not what you say; it's how you say it. In sales, it's usually both! Account managers find themselves searching for just the right words; a better way to ask a question, address a concern, or get a client to share more about their housing needs. By changing the way you phrase your questions and comments, you can dramatically change the answers and feedback you receive.
Industry veterans Elaine Quiroz and Marjie Foster team up to bring you a sampling of the industry's best phrases for sales success! You'll learn the best phrasing for:
* Setting the appointment * Steering the conversation * Digging for more information * Dealing with sensitive subjects * Closing the sale * Asking for feedback... and more!
Be prepared for a few "V8" moments during this session as Elaine and Marjie share specific phrases that will change the way you sell!
Josh Dorfman, CEO, Vivavi
This session will provide comprehensive guidance to fashion-forward consumers who are as concerned about the long-term health of our planet as they are about the design of their bathroom fixtures. Exploring topics that range from clothing to electronic gadgetry, home décor to recreation, and gardening to financial investment, Dorfman lets us know which trends to watch and which eco-conscious products – cars, toothbrushes, cell phones, pet accessories – to buy. Green, it turns out, can be an extremely stylish color.
Designated Dealers: Human Resources Charles E. Engeman, Esq., Shareholder, Ogletree, Deakins, Nash, Smoak & Stewart, P.C. Have you ever wondered if your company could be held legally responsible for things such as pre-employment screening, interviewing, recruiting ads, and job descriptions? Explore the legal ramifications of these topics and understand what can and cannot be included in your company’s policies and procedures.
Maximizing Your Hand: What's New in Corporate Housing? Facilitator: Terry Flahive, CCHP, Princeton Properties Panelists: Karen Blair, CCHP, Marriott ExecuStay ; Dave Caple, CCHP, ABODA ; Lee Curtis, CCHP, BridgeStreet Worldwide ; Bill Hoffman, CCHP, Equity Corporate Housing ; Gavan James, Oakwood Worldwide
Gain new insight, ideas and perspectives from your colleagues regarding how they are growing their companies and better serving their clients. Learn the trends impacting corporate housing and related businesses to better make decisions for your company. Make the most of your opportunities and maximize your ‘hand'. Discussion topics will include corporate housing national trends, New York tax issues, “Going Green” initiatives, fair housing, strategic business planning, technology and more.
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