2021 Board Candidate Slate

The Leadership Development Task Force has reviewed all nominations to determine a slate of candidates that is reflective of the organization’s membership and leadership needs. This year’s Leadership Development Task Force members are: Jeff Brookhouser, CCHP; Eric Bache, CCHP; Wendy Galati, Tammy Gillespie and Lynn Glenn. The CHPA Board leads the Association’s strategic focus and drives new initiatives.

Online balloting will be open December 13- 31, 2020. One person per member company may vote in the election and members will receive an email notification with this information on December 13. Elected Board members take office on March 1, 2021.

There are three provider company member positions for the CHPA Board. The candidates are:

Q: What is the greatest challenge facing the corporate housing industry and how is CHPA poised to address this challenge?

Many companies have been badly affected by this pandemic. The path forward is more uncertain than ever. Providing ongoing information, industry updates, and doing what we can as CHPA leadership to support member companies is crucial. Most of our membership in the CHPA is made up of small and medium size companies. These companies are statistically less likely to weather this pandemic as time marches on through the length of this pandemic. CHPA has already started this movement through the small to medium provider network. This can be further developed and fleshed out to better support these majority of membership companies.

Q: What is the greatest opportunity you see currently for the association?

The greatest opportunity for the CHPA is through marketing. Getting the brand of Corporate Housing or Serviced Apartments needs to be a household name as a goal. This greatly benefits all of our membership companies and the industry in it’s entirety.

Q: What strength would you bring to the Board of Directors to benefit CHPA?

I bring a strong knowledge of innovation and a past performance of 17+ years working with government contracting. As a certified woman owned small business with my world headquarters positioned outside of MacDill AFB, I have an edge with this ever changing contracting world. The SBA has made many changes to their programs with the new Sam Beta Gov with these contracts. We also hold an “exceptional” rating with the US Government. Also, my co-ownership in the software management system Casa Genesis also gives me a perspective on the changing technology pieces active in our industry to manage data efficiently, securely, and affordably, while running a business.

View Candidate Interview

Q: What is the greatest challenge facing the corporate housing industry and how is CHPA poised to address this challenge?

The biggest challenge in my opinion will be in the effort to continue driving industry awareness and effectively communicating our value to corporate clients, individuals, and travelers working with lump sum or per diem; and to offer the benefits that differentiate corporate housing from other short term rental options. It is of equal importance to convey a similar message to the property management companies whose partnerships provide the necessary inventory and flexibility we desire to operate at peak efficiency. We will need to continue to promote our professional management, quality control, and the cleanliness standards we have worked hard to establish that we believe set us apart and allow our products to stand out, all while providing a unique experience.

This is not a new challenge and I believe it becomes even more important now as we strategize to stay relevant. CHPA is poised to continue the battle with our experienced leadership and the support of the membership as well as the willingness of so many industry experts to share their best practices and ideas. We need to look for ways to educate the masses on our niche industry. We have been around for a long time, though there are still many to enlighten. The corporate housing industry has become so much about partnerships and working together and it is because of this that we will thrive again as we overcome the struggles brought forth in 2020.

Q: What is the greatest opportunity you see currently for the association?

The biggest opportunity goes along with the challenge stated above in that is for corporate housing providers to pull together even more in 2021. With no conference in the upcoming year I think it will be crucial that CHPA assists in providing and promoting additional networking opportunities. In order for our industry to remain strong and an important niche industry we need to continue to show our value and our quality, cleanliness standards, and differentiators to our current clients as well as marketing to the larger entities. Taking advantage of the popularity of the short term rental space and getting creative in continuing to find new customers will prove to be a huge opportunity for us.

Q: What strength would you bring to the Board of Directors to benefit CHPA?

My strength is in my relationships and my experience. With over 25 years in the business I have witnessed the highs and lows and have weathered downturns in the economy. I have the experience of being part of a franchise organization and have also worked for and am currently independently run. While my day to day world is in corporate housing, I am also a partner on the hospitality management and development side of our company and can bring that knowledge and insight as well. I am thrilled to be considered for this role and view this as an opportunity to give back to an industry that has provided me with so much.

View Candidate Interview

Q: What is the greatest challenge facing the corporate housing industry and how is CHPA poised to address this challenge?

Inventory Management in a challenging business environment. CHPA offers very insightful webinars and training to help members navigate the current downturn in travel-related business. CHPA also gives their members opportunities to network amongst the membership to increase business within the corporate housing industry.

Q: What is the greatest opportunity you see currently for the association?

Increase name recognition with the public for the corporate housing industry via a marketing campaign. Our short stay members have done an excellent job and the corporate housing industry as a whole needs that same visibility with the public using internet ads and other cost-effective means.

Q: What strength would you bring to the Board of Directors to benefit CHPA?

I have worked in the industry 24 years (21 years with AHI Corporate Housing) and have played many roles within the Company. AHI is a good sized company that consists of corporate office and nine outside markets. I personally started five of those markets; doing sales, customer service, operations, etc. I understand the challenges and goals of the small staff companies as well as the overall operations of a larger company. I currently act as a Regional Manager and New Business Development Manager for the outside offices; marketing, best practices, recruiting, and admin support. I have been an active member representative for AHI to CHPA for twenty years and have been honored to be an active volunteer for numerous Annual Conferences, Women’s Forum, Small Staff Focus Group and other CHPA committees. I look forward to increasing my volunteerism via the Board.

View Candidate Interview

Q: What is the greatest challenge facing the corporate housing industry and how is CHPA poised to address this challenge?

I think the greatest challenge for the remainder of 2020 and into 2021 will be member engagement. We will need to devise a complete plan of getting members engaged whether this is virtual or in person. Keeping membership engaged from all levels will be instrumental in having a successful 2021.

Q: What is the greatest opportunity you see currently for the association?

CHPA’s greatest opportunity will be setting our industry apart from all of the aggregators that continually try to infiltrate our industry. We need to maintain our differences and be able to show them and explain them to continue to be able to prosper. This will ring true with possible/future legislation and how we should continue to combat that. Combined with this is showing members and the future members the importance of what CHPA can do for them.

Q: What strength would you bring to the Board of Directors to benefit CHPA?

I feel that my industry knowledge from several levels is a huge benefit. I have worked for small, medium, and large sized companies – therefore I can bring a wide array of perspective to the table. I also feel that I really care about our membership and what they need/want. I have been involved with so much of the volunteer work that goes into CHPA and the planning of conferences that I get the opportunity to speak to so many members and they all feel very comfortable with me and tell me things they would like to see changed and implemented. I would love to fight for our members to be heard.

View Candidate Interview

Q: What is the greatest challenge facing the corporate housing industry and how is CHPA poised to address this challenge?

Disruption is the greatest challenge facing the corporate housing industry. Technology and consumer habits are changing and we as an industry need to lead the charge on responding to this change. CHPA has taken the right initial measures of pooling data and strategically charting out longer term objectives. As we move forward, we will need to be more effective in leveraging our constituent base and related partners to aggregate consumer data/preferences and chart out a path forward for technology advancement supporting our industry.

Q: What is the greatest opportunity you see currently for the association?

The greatest opportunity I currently see for the association is bolstering the relationships we have with our properties. We are the largest group of renters on the planet. We have an opportunity to create deeper inroads for a mutually beneficial relationship. This is an especially important opportunity right now as some of the fallout from Covid has caused some tension/unfair perception of our segment with our property relationships.

Q: What strength would you bring to the Board of Directors to benefit CHPA?

I believe the strength I would bring back to the Board of Directors to benefit CHPA is perspective. I have held board positions in other industries and was active in leveraging the power of the association to create a rising tide impact for the industry as a whole. Additionally as a leader of a global organization (27 domestic and 4 international locations) I am able to appreciate the nuanced differences in markets and how that can impact a wide range of our constituent base.

View Candidate Interview

Q: What is the greatest challenge facing the corporate housing industry and how is CHPA poised to address this challenge?

Legislation – by working proactively with and producing information for local authorities and their advisors so that they can make informed decisions and policies about the differences between extended stay and corporate housing. Pushing for a specific type of permission category for Corporate Housing and the sector (such as 28 days+ policy restrictions) to get a harmonised framework for members to operate in
Compliance concerning safety and security matters, also feature in the legislative obligations those arranging accommodation and other related services will become more prevalent as well.

Other challenges from legislation can arise from: Fraud, illegal use, unsocial or illegal activities, tenant legality, misuse
of credit cards and money laundering.

Guidance from the CHPA to members on the needs of the corporate buyer and how to ensure tenants are comfortable and feeling safe.

Recognizing the risks and training in seminars/workshops either online or at conferences.

Members area – videos on the CHPA website

Q: What is the greatest opportunity you see currently for the association?

To grow and maintain its position as the body that represents a sector spanning the hotel and residential housing industry that offers flexible alternatives to suit alternative needs spanning these two extremes. Lots of increased knowledge and awareness needed to raise the sector profile and the association experience can greatly help to build this confidence.

Work with other international associations and stakeholders in raising the profile and confidence in the sector for buyers and individuals

Competition to ‘third party’ operator members – housing communities increasingly starting to operate corporate housing themselves, but this also gives a membership growth opportunity for the association.

Examples to build on and include are extended business trips (Travel Managers and Travel management companies), multi-family housing (Residential sector associations like NAA), relocation (EuRA, ERC) and contractor project groups (various).

Q: What strength would you bring to the Board of Directors to benefit CHPA?

Good understanding of the industry internationally, long standing experienced both as an operator and agent with an understanding of many views and perspectives. Collector and publisher of global serviced apartment data in the GSAIR report I also have an objective overview of the needs we need to protect and grow the sector and a solid commitment to thorough research where needed. Forward looking, passionate and commitment.

View Candidate Interview

Q: What is the greatest challenge facing the corporate housing industry and how is CHPA poised to address this challenge?

The demand for work-from-home could result in fewer travelers needing accommodations. In that case, companies will need to give back inventory to reduce vacancy loss. Will that inventory then be available when business starts to recover? As an association, we need to focus on strengthening our partnerships with landlords/property owners and each other to continue to show our value. We will need to use our partnerships with each other to acquire units for our clients and provide flexibility for one another. We also will need to engage owners with our organization to build trust and understanding as to why we all need to work together to be successful.

Q: What is the greatest opportunity you see currently for the association?

Now more than ever, travelers will demand flexibility and the comforts of home. As hotels continue to cut amenities, our association has the opportunity to gain market share with the business travel industry offering reliable suppliers with work-from-home space, first-class cleanliness practices, and flexible policies. As an organization, we can broaden our base of members while maintaining quality standards at the highest levels.

Q: What strength would you bring to the Board of Directors to benefit CHPA?

I am passionate in my work and dedicated to our industry, peers, and the future of CHPA. I have a long history of proven success in relationship-building in this industry, and I am not afraid to roll up my sleeves and do whatever it takes to ensure the health of this industry. My colleagues would describe as someone who is fair, a team player, loyal, and always looking to win. I look forward to bringing fresh ideas to the board and always putting my best foot forward in representing our members and looking for ways to increase our membership with both large and small companies.

View Candidate Interview

Q: What is the greatest challenge facing the corporate housing industry and how is CHPA poised to address this challenge?

COVID-19 is the biggest challenge right now for the industry. The lack of travel and relocation has impacted 2020 and not knowing if 2021 is going to look similar is unsettling. CHPA has done a good job at staying proactive with educating members and distributing guidelines in response to COVID-19. We need to continue to stay proactive with education, legislation and cleaning guidelines. What is a challenge could become an opportunity if we take time to highlight our industry. Lobbying for short term rentals to gain different market shares, reviewing the booking process, investing in advertisement and marketing. Realign corporate housing into a mainstream, sought after accommodation.

Q: What is the greatest opportunity you see currently for the association?

What Corporate Housing offers is not common knowledge. Unless you have had a need for it most don’t understand what we offer. I believe we need to invest in marketing and advertisement as an industry. Educate so that we become a mainstream option just like hotels, Airbnb etc. COVID can be an advantage for our industry if we invest in our future. As an industry we need to be on the front lines of advocacy to change laws and regulations around short term stays. Create name brand recognition and lobby for our industry. We need to create a strategic outlook as an industry on how we can protect our corner of the market.

Q: What strength would you bring to the Board of Directors to benefit CHPA?

My background is in property management and I believe I can bring a different view point due to my experiences in multi-family. I also enjoy finding creative and new ways to accomplish a goal or task. I have worked first hand in 3 major regions, 10+ states and multiple markets within those states, my diverse geography will allow me to be relatable to many members of CHPA.

View Candidate Interview

Q: What is the greatest challenge facing the corporate housing industry and how is CHPA poised to address this challenge?

The challenges coming out of the current pandemic will certainly be the largest upcoming for CHPA. Using our partnerships and shared knowledge of the industry to best strategize and prepare for what business travel looks like coming out of these unprecedented times will be crucial in our organizations success moving forward.

Q: What is the greatest opportunity you see currently for the association?

The greatest opportunity comes from the greatest challenge in my mind. Predicting and using our shared knowledge to adapt to the new way of doing business will allow us to position our industry to be at the forefront of how to help people travel safely and comfortably moving forward. There will certainly be great demand coming out of these times and we can be the leaders in providing the need for business to safely and aggressively ramp back up.

Q: What strength would you bring to the Board of Directors to benefit CHPA?

I believe that my greatest strength to the Board would be my communication and technological skills within the industry. I believe I can work with anybody towards common goals and exciting new opportunities to take both our industry and organization forward into the future to ensure a great ongoing future.

View Candidate Interview

Q: What is the greatest challenge facing the corporate housing industry and how is CHPA poised to address this challenge?

There is no road map for what we are all experiencing. The past 38 weeks have transformed or thrown us into a new state of reality, calling on us to be more flexible and creativity than ever before. This “outside the box thinking” does not come naturally to all and many are looking for direction. The majority of the membership is under 5 million in revenue and may not have the resources to pay for guidance and mentorship. CHPA has the opportunity to create new programs, information flows, and a mindset shift which is so desperately needed right now.

Q: What is the greatest opportunity you see currently for the association?

Now is the time for “fresh air” and new thinking to be shared with the membership. While our traditional way of meeting at the annual conference has been sidelined temporarily, we have the opportunity to create new value with with CHPA by providing innovative ideas, new flows of thinking to sustain us through the current storm. There is opportunity you just have to keep your head up to find it. CHPA may be the life line many need right now. Ask a different set of questions, let’s get to the core and create new strategies and teach our membership how valuable CHPA is! We are the life line! Remember opportunity is born from a challenge so get excited, the next chapter will be amazing!

Q: What strength would you bring to the Board of Directors to benefit CHPA?

Outside of a few decades of experience, creating two Corporate Housing companies, one as an employee and the other as an owner I bring a prospective from both sides. The majority of member companies are less than 5 million in revenue, and I represent the majority of the CHPA membership in business size. Managing hundreds vs thousands of suites insights different questions and needs. The majority will now have a “seat at the table” working together and understanding all needs.

I also founded the Canadian Chapter of CHPA, serving as President for 5 years and subsequent years as an advisor as well as overseeing the Canadian Reception at the Annual Conference.

View Candidate Interview

Questions?

If you have questions regarding elections, contact CHPA CEO Mary Ann Passi at map@chpaonline.org



Untitled Document