Tentative Schedule

*Please note the below schedule is tentative and subject to change. More detail will be added as programming is finalized. 

Sunday, February 23
Time   Event
1:00 p.m. Shotgun Start   Golf Outing at Wolfdancer Golf Club

 

Monday, February 24
Time   Event
10:30 a.m. - 12:30 p.m.   CCHP Exam Testing Onsite at Austin Testing Center
12:00 p.m. - 4:00 p.m.   Exhibitor Move-In
12:00 p.m. - 8:00 p.m.   Registration
2:00 p.m. - 3:30 p.m.   Regional Meetings & Special Focus Groups
3:30 p.m. - 4:00 p.m.   New Member & First Time Attendee Reception
4:15 p.m. - 5:00 p.m.  

General Session: Conference Kickoff

Kick off the 2020 Conference with energy, enthusiasm and laughs. Let's start the week off right as we talk about our purpose, industry and what to expect during the next three days! Our emcee for conference, Dena Blizzard is One Funny Mother, know for being the “Target mom” from her Back to School Rant (150 Million views) and Chardonnay Go (24 Million views) viral videos. She is a comedian and mother of three who’s written and starred in her Off-Broadway show, created “Chardonnay Go, The Board Game for Wine Lovers, Moms and Other Shameless People” and was a LIVE with Kelly Top 5 Co-Host Winner. Come enjoy this fun event before networking at our opening reception.

5:00 p.m. - 7:00 p.m.   Opening Reception with Exhibits
7:00 p.m. - 8:00 p.m.   Canadian Reception

 

Tuesday, February 25
Time   Event
8:00 a.m. - 4:00 p.m.   Registration
8:30 a.m. - 9:30 a.m.   Breakfast in Exhibit Hall
9:30 a.m. - 10:30 a.m.  

Keynote: Off Balance on Purpose

A common challenge facing executives is helping their employees bring more energy to work and not only embrace change – and see it as an opportunity to lead. Dan Thurmon, president of Motivation Works, believes the reason that people struggle with change is that they compartmentalize their life to keep everything in balance. But what if we lived Off Balance on Purpose? What if instead of resisting uncertainty, we leaned into it? And what if rather than bringing our “work-self” to the office, we brought 100% of who we are? Join us for this interactive keynote and leave with a multi-dimensional view of success that incorporates quality health, strong relationships, and meaningful contributions; all while leaning into uncertainty with authority and confidence.

10:45 a.m. - 11:45 a.m.  

Concurrent Session: Regulatory Short-Term Regulation Discussion

Legislation and regulations aimed at the corporate housing industry – directly or indirectly – have intensified. Confusion in the alternate accommodations space continues to grow, leaving legislators to introduce regulations that can negatively impact the industry. Engage in this strategic discussion on how new legislation can impact your company’s ability to operate in your markets. Update yourself from lessons learned, while understanding the education and advocacy resources available to help protect the industry and your business. Hear first-hand from this experienced panel about the challenges and successes for the industry.

Concurrent Session: Building a Digital Marketing Strategy to Generate Leads

Experts say consumers will make 95% of purchase online by 2040, and that number is already at 60%. So, how can you leverage that to build a digital marketing strategy to generate online leads for your company. In this session, industry marketing professionals Robin Spindel, Furnished Quarters and Augustus Piazza, Oakwood Worldwide, share best practices for search engine optimization (SEO), content generation, digital advertising strategy., websites and landing pages, email, and social media to promote your business.

12:00 p.m. - 12:45 p.m.  

Concurrent Session: Financial Health

In this session, Fred Parrish, co-author of The E-Myth CFO: Why Most Small Businesses Run Out of Money and What to Do About It and the creator of The Profit Beacon software, addresses how to run a financially successful business. Learn how to change your thinking about the leverage of a dollar and understand how to view every dollar as an investment instead of a cost. By understanding where you are as a company and how to operate within your set of dynamics, you can ensure your company thrives instead of just survives.

Concurrent Session: Leveraging Technology

How far can corporate housing go to incorporate technology into the guest experience? Has the, “Alexa, open the door” point been reached? Using technology to provide superior service can be the added advantage your company is looking for, but for each advance in technology there are challenges that must be overcome. Join us to explore technology opportunities available today and discuss practical implementation while understanding possible limitations. We’ll look at operational technology that may help automate and/or speed up your workflows, benchmark to similar industries (i.e. hospitality and STR) and look at how new advances in technology will keep us connected as a company and to guests.

12:45 p.m. - 1:45 p.m.   Networking Lunch

Edison Tables

Are you an idea person? Do you need new ideas to help you push your business to the next level? Share your best ideas and learn from your peers at our Edison Sessions. Specific topics coming soon.

12:45 p.m. - 2:00 p.m.  

CEO Lunch: Defining the Marketplace

What market are you playing in? How large is the corporate housing market versus others? Why is corporate housing a benefit and a challenge? Why is venture capital interested in the unicorns? These issues – and more – discussed and debated by thought leaders in the industry.

2:00 p.m. - 3:00 p.m.  

General Session: Relevant Aggregators, Platforms, and OTAs: Best Strategies

Corporate housing is becoming increasingly sophisticated when it comes to demand management and sourcing platforms. What are the most relevant aggregators and the best strategies to get the most profitable bookings?

3:15 p.m. - 4:00 p.m.  

Concurrent Session: True Colors Workshop

Designed to uncover key social information about yourself and others, True Colors is a tool that fosters an environment of understanding and collaboration. Each color represents a different primary personality type, and all four lay the foundation of True Colors’ fun and insightful personality-identification system. The True Colors system takes the most important concepts and distills them into a user-friendly, fun, and—most important—practical tool.

Concurrent Session: LinkedIn for Prospecting - A Hands-On Workshop

Do you know how to utilize your far-reaching network on LinkedIn for prospecting business? This workshop will provide the tools needed to identify prospects in your LinkedIn network, make the connection, start the conversation and convert into a new client.

3:15 p.m. - 4:45 p.m.  

Business Exchange

Exhibit Hall Break

Edison Tables

Are you an idea person? Do you need new ideas to help you push your business to the next level? Share your best ideas and learn from your peers at our Edison Sessions. Specific topics coming soon.

4:00 pm. - 4:45 p.m.  

Concurrent Session: True Colors Workshop

Designed to uncover key social information about yourself and others, True Colors is a tool that fosters an environment of understanding and collaboration. Each color represents a different primary personality type, and all four lay the foundation of True Colors’ fun and insightful personality-identification system. The True Colors system takes the most important concepts and distills them into a user-friendly, fun, and—most important—practical tool.

Concurrent Session: How Utilizing an Inbound Marketing Strategy Can Save Your Business

Would you like to see a 250% increase in MQL’s, 8260% increase in referral traffic and increases in brand engagement? By changing the approach to their sales funnel and adopting a flywheel inbound marketing model, Compass Furnished Accommodations did just that and cultivated an authentic group of prospects and loyalists in six months. Come hear how they were able to achieve these staggering successes!

5:00 p.m. - 6:30 p.m.   Happy Hour with Exhibitors 

 

Wednesday, February 26
Time   Event
8:00 a.m. - 11:00 a.m.   Registration
8:30 a.m. - 9:30 a.m.   Breakfast in Exhibit Hall
10:00 a.m. - 11:00 a.m.  

General Session:Client Loyalty - What do Companies really need from their temporary housing provider?

What do your clients really want and need from their corporate housing provider? Hear firsthand from Global Mobility Executives, at some of the largest companies, what they really expect. Excellent service and housing are the minimum it takes to earn and keep clients, but what should you be doing to add value?

 

11:15 a.m.   Exhibitor Tear-down
11:15 a.m. - 12:15 p.m.  

Keynote| Ritz Carlton Leadership Center: Memorable Customer Service

If you’re in the corporate housing industry, you’re in the business of guest experience. The Ritz-Carlton Leadership Center principles provide an overview of the service principles that lead to authentic connections and unveil the importance of psychology in service. Learn how to anticipate customer needs through their service journey, including how to stay-in-the-moment to increase perception, customer relationship management best practices, and techniques to surprise and delight.

12:15 p.m. - 1:00 p.m.   Lunch
1:00 p.m. - 2:00 p.m.  

General Session | Operational Excellence: Three Strategies to Deliver Exceptional Experiences

The relocation industry is constantly evolving, and customer expectations are always rising. No matter your role, how can you continuously improve and stay a step ahead? A relentless focus on operational excellence is one powerful way to deliver exceptional experiences by providing great customer service, anticipating and solving problems, and tapping the right data and people-first technology to make smarter decisions. In this session, Myrla Marshall, senior vice president of data governance for Graebel Companies, will share industry best practices, trends and ideas for temporary housing professionals, relocation management companies and other providers to measurably meet and exceed transferee expectations and work together to keep the world mobilized.

2:15 p.m. - 3:45 p.m.  

Battle of the Bands Workshop: Rock Your Sales Revenues

Wrap up this year’s conference with a dynamic and fun workshop in the “Live Music City Capital of the World”. Collaborating with your group, you will brainstorm, jam and compose plans and solutions to meet the challenges and opportunities corporate housing providers face every day. Led by enthusiastic Band Managers, you will laugh, learn, share and battle other bands. You may even win some prizes. Most importantly, you will leave with the great ideas from all the bands in the workshop. Rock your sales revenues with strategies and techniques that will improve the quality of your leads, make your presentations stand out and increase your closing ratios. Whether you’re a sales soloist, band leader or harmonizing in a sales team, walk off this stage with the ability to hit the top of your sales charts!

Battle of the Bands Workshop:Tackle Countrywide Operations Challenges

Wrap up this year’s conference with a dynamic and fun workshop in the “Live Music City Capital of the World”. Collaborating with your group, you will brainstorm, jam and compose plans and solutions to meet the challenges and opportunities corporate housing providers face every day. Led by enthusiastic Band Managers, you will laugh, learn, share and battle other bands. You may even win some prizes. Most importantly, you will leave with the great ideas from all the bands in the workshop. Operations can be a challenge no matter where you are in the country. It is the root of any corporate housing business – the place where hard-working people do the real, and sometimes dirty jobs, that keep things running smoothly and customers happy. Go backstage to see how you can make your logistics, communications, inventory and financial management run smoother, faster, cheaper and fit as a fiddle.

Battle of the Bands Workshop: Make Your Messaging Pop!

Wrap up this year’s conference with a dynamic and fun workshop in the “Live Music City Capital of the World”. Collaborating with your group, you will brainstorm, jam and compose plans and solutions to meet the challenges and opportunities corporate housing providers face every day. Led by enthusiastic Band Managers, you will laugh, learn, share and battle other bands. You may even win some prizes. Most importantly, you will leave with the great ideas from all the bands in the workshop. Marketing is all about making your brand and message pop! Social media, blogs, newsletters, print, sponsorships… there are so many platforms and channels to from which to choose. Let’s explore how they work and perform so you can compose the marketing mix and strategies that will make your message sing.

4:00 p.m. - 5:00 p.m.   Closing Wrap-up
5:30 p.m. - 6:30 p.m.   Tower of Excellence Awards
7:00 p.m. - 10:00 p.m.   Closing Industry Event

 

Host a reception or Company Event

Interested in hosting a company-sponsored reception or event during the 2020 Annual Conference? Please complete or reception/event request form and once approved we'll put your planning team in touch with the hotel staff. If you have any questions about these events, please speak with Director of Education & Meetings Christine SaricosPlease note these events cannot conflict with CHPA sponsored programming above. 

Submit an event request