June 19, 2019 • 4:00 pm - 6:00 pm

Online RSVP for this event has ended. You are encouraged to attend on site.
Due to weather, the location for this event has changed. It will now be hosted at One Hudson Yards. See below.

Join Us!

Are you a corporate housing professional in the New York City area? Will you be in town at this time? Looking to connect and engage with other industry professionals? Join us for an evening for networking, education and connection. RSVP below today; be sure to bring a colleague or two along as well!

On the Brink of Change - Digitization...Friend or Foe

Session Description

With the proliferation of digitization, products and services are becoming commoditized in the selling process. There is a seismic shift taking place – equivalent to an industrial revolution – and there are a lot of ripples, including what happens during your selling process. How can you keep your relationship strong with customers in the digital age? How will the RFP process change? Why do you need to be super digital savvy?

  • Learn competitive selling strategies that work when buyers are using digital platforms to book.
  • Help your clients meet company objectives to leverage your value.
  • Develop abilities to be a change agent in your organization.
  • Understand how the RFP process will change as technology advances.
Speaker Information

Joanna Martinez, Supply Chain Advisors 

Joanna Martinez is a speaker, consultant, author and advisor.

She is recognized as a global procurement/supply chain leader and provides coaching, strategy development, training, and opportunity assessment. Her clients range from Fortune 50 companies to technology startups.

Joanna has led transformation initiatives for firms in many different sectors: among them Johnson & Johnson (consumer products), Diageo (beverage), AllianceBernstein LP (financial services) and Cushman & Wakefield (real estate services, property management). She has also held client-facing roles, effectively giving her the opportunity to “sit on both sides of the table”.

Joanna has been a guest speaker at Columbia and De Paul Universities. She was twice designated a Supply and Demand Chain Executive “Pro to Know” and was named a Distinguished Alumna by Rutgers College of Engineering. She now sits on the School of Engineering’s Industry Advisory Board. Joanna was the first recipient of Iasta’s (now Determine) Client Excellence Award and has also been recognized for innovation or customer excellence by American Express, Egencia, and Heublein. Her blogs can be found on the websites of several technology companies. She was recognized by the New Jersey ISM with its Crystal Award in 2009.

Joanna is proud to be part of the Palambridge and ProcureCon Advisory Boards. In addition, she is one of the Palambridge Circle of Experts and contributes a monthly column to WBResearch.

CRP®/GMS® Credit Information

This session has been approved to offer one hour of CRP® and GMS® recertification credit through Worldwide ERC. Your attendance at the event will be recorded and sent within 14 days to Worldwide ERC. Those in attendance will receive a recertification form that you must submit to request for credit. 

Venue Information

Grab a drink, make new connections and take in the sights of New York from the Penthouse Lounge at One Hudson Yards.

Penthouse Lounge, One Hudson Yards
530 West 30th Street
New York City, New York 10001




Thank you to our sponsor for this Network Connection.



Penthouse Lounge
One Hudson Yards
530 West 30th Street
New York City, NY 10001
Show Map


Nick Estrada, Director of Membership
Phone: 317.328.4631
Email: nestrada@chpaonline.org