Corporate Housing, Stability and Trust in a Time of Headlines
Recent disruptions in parts of the lodging and short-term rental market have left guests, employees and property partners questioning which providers they can trust. This moment underscores the importance of explaining what professional corporate housing is, how it operates and why disciplined standards and credentialing provide greater stability for clients, guests and communities.
What is Corporate Housing?
Corporate housing is a professionally managed segment that provides fully furnished, residential-style accommodations, primarily for 30+ day stays. These solutions support a mobile workforce, displaced residents and families in transition, including those relocating for work, responding to disasters or undergoing extended medical treatment.
While the length of stay is an important legal threshold, corporate housing is defined by purpose and professionalism. Offering tailored, full-service housing solutions rather than transient vacation rentals. CHPA members focus on reliability, safety and consistency for employees on assignment, government and military travelers and other long-term guests who need a stable place to live and work.
Why 30+ Day Stays Matter
CHPA advocates for protecting 30+ day furnished housing as a distinct model that supports talent mobility and community resilience. Professional providers already comply with landlord-tenant law, housing codes, taxation, licensing and safety requirements, and should not be conflated with unregulated short-term rentals or nightly platforms.
CHPA does not engage in legislative efforts on behalf of short-term vacation rentals or models that operate primarily for less than 30 days. Instead, the association focuses on clear definitions and fair, tailored regulation that recognizes corporate housing as an essential residential service.
Business Models and Long-Term Viability
CHPA welcomes a variety of compliant business models, from asset-light approaches to strategically leased or owned portfolios. Still, recent high-profile failures have highlighted that some models naturally offer more stability and better support the mission of corporate housing.
Industry experience shows that sustainable providers tend to:
- Align inventory with real demand.
- Limit exposure to volatile, short-stay, OTA-driven bookings.
- Prioritize corporate and institutional clients over one-off rentals.
- Price responsibly to cover rent, vacancy, operations and staff.
On the other hand, models that rely on significant fixed-lease obligations while pursuing mostly below-market and discounted, short-term stays tend to struggle when the market shifts. Where short-term stays are legal, industry best practices recommend restricting them to gap fillers and treating them as exceptions rather than the primary business model.
Standards, Certification and Accreditation
CHPA is the only trade association dedicated exclusively to corporate housing and is committed to advancing high standards in business practices, ethics and guest safety. Through education, data and peer networks, CHPA helps members stay competitive and resilient in a changing environment.
The Certified Corporate Housing Professional (CCHP) designation recognizes individuals who demonstrate verified knowledge across six domains and who commit to a code of ethics and ongoing learning. CCHP‑credentialed professionals provide clients and partners with added assurance that decisions are grounded in deep industry expertise and best practices.
CHPA’s company accreditation program goes a step further by evaluating organizational practices, financial responsibility, policies and safeguards. Accredited companies meet defined criteria around ethics, risk management, continuity planning and insurance, and their accreditation is time-limited and subject to ongoing review. Importantly, CHPA has not seen an accredited company collapse in the sudden, disruptive manner that has recently made news, underscoring the value of rigorous, upfront scrutiny.
Investing to Strengthen Confidence
In response to increased scrutiny of corporate housing business models, CHPA is investing further in both certification and accreditation to provide even clearer signals of quality and stability. This includes updating competencies in financial resilience, strengthening accreditation criteria and expanding education on sustainable growth and risk management.
For clients and travel buyers, selecting accredited companies and teams that include CCHP‑credentialed professionals is a practical way to de‑risk housing programs and protect travelers. For property partners and investors, these credentials differentiate companies built for long-term success, not short-lived experiments.
The Definitive Voice for a Professional Sector
The failures of specific high-profile companies have reminded the market that trust is built on operational discipline, transparency and responsible growth. When corporate housing is delivered in alignment with CHPA’s principles and supported by robust credentialing and accreditation, it offers a more stable, accountable and guest‑centric solution for clients and communities.
CHPA will continue to lead this conversation, championing business models that align inventory with demand, focus on long-term client relationships and maintain pricing that supports sustainable operations. In doing so, the association reinforces its position as the definitive, global voice of a professional industry that quietly keeps people housed, productive and supported long after the headlines fade.
