SilverDoor appoints Shelley Mathews as Head of Business Development, EMEA & APAC
SilverDoor, the global corporate serviced apartment provider, has appointed Shelley Mathews as Head of Business Development, EMEA & APAC. Shelley joins with immediate effect and will lead SilverDoor’s business development strategy across the region, working closely with the wider commercial team to grow the agency’s presence with corporate clients.
Shelley brings over 20 years of experience in the business travel and corporate accommodation sector. Most recently Chief Revenue Officer at Take2Eton, she has held senior commercial leadership roles at CTM and ATPI, where she built and led high-performing sales and business development teams, delivered sustained revenue growth, and developed some of the industry’s most successful global partnerships. Her background spans sales strategy, pipeline development, and P&L ownership across multiple markets, giving her a rounded view of what corporate clients need from a serviced apartment partner.
Claire Barrie, Chief Commercial Officer, SilverDoor, said: “Shelley’s experience speaks for itself; she has spent two decades building commercial teams and relationships that last, and she really understands what corporate clients are looking for. That kind of expertise strengthens what we can offer clients across EMEA and APAC, and we’re glad to have her join us.”
Shelley Mathews said: “I’m delighted to be joining SilverDoor at such an exciting stage in its growth. The business has built a strong reputation for understanding the needs of corporate clients and delivering a high-quality, genuinely global service. I’m looking forward to working with the team across EMEA and APAC to build on that success, strengthen our client partnerships and identify new opportunities for growth across the region.”
Shelley’s appointment comes as SilverDoor continues to expand across all global regions supporting corporate clients who book serviced apartments for relocation, project work, and extended stays.
For more information please contact: Emma Wayman BigTop PR: emma@bigtop-pr.co.uk / 07949 047 176
About SilverDoor
SilverDoor is the world’s leading corporate serviced accommodation provider for business travel and global mobility, trusted by professionals worldwide.
Whether it’s a full global travel or mobility programme, a one-off relocation, or a fast-turnaround business trip, SilverDoor delivers the highest standards of safety, security, and exceptional service through proven partnerships, cutting-edge technology and experienced, impartial advice.
The global portfolio SilverDoor offers is the largest and most diverse of any corporate accommodation provider, comprising a trusted network of operator partners in more than 141 countries worldwide, as well as an inventory of managed properties across the US and Europe.
The merger of SilverDoor and Synergy Global Housing was announced in August 2025; both were long-established and well-respected leaders in the serviced apartment, corporate housing and extended stay accommodation sectors. Together, the combined business represents the most complete offering in the corporate accommodation market.
