Published on Saturday, December 7th, 2019 by

ARO, located at 242 west 53rd street on the former site of the Roseland Ballroom, boasts beautiful views and unparalleled amenities. Rising over 60 stories, ARO’s striking form features a sculptural cantilevered design of fluid twists and curves.  Apartments include large walk-in closets, washer and dryer,  and floor-to-ceiling windows with sweeping Manhattan views, including Central Park and Columbus Circle. Apartments feature a chef’s kitchen with premier stainless-steel appliances, Caesarstone countertops, and custom cabinetry. Bathrooms have Carrara marble floors, Dolomiti marble-tiled walls, glass showers, and a custom vanity.

Aro’s amenities are unapparelled…. 40,000 square feet of luxury amenities curated for an active lifestyle. The ARO Club is multifaceted and includes lounges, an indoor and outdoor pool (additional charges apply), game room and landscaped outdoor terraces. There is also an epicurean chef’s kitchen, basketball court, golf simulator, fitness center, and yoga room.

Frank Laufer, ABA’s President, said about ARO “Finally, a luxury rental property worthy of Manhattan’s busy executives and Broadways finest stars.  The location of Aro is perfect!  Convenient  to public transportation, walking distance to most business centers, and all the Broadway theaters. The amenities make the property equivalent to a city country club! We are very excited to be a part of this fantastic project.”

For more information contact Cathy Della Torre at or 212-445-0494