Reside makes strategic hires to support the story and people behind its evolving brand

This follows the recent announcement of the relaunch of Reside’s proprietary tech platform, 3Sixty, into a marketplace for business travel accommodation.

Published on Thursday, November 17th, 2022 by Laura Bolton

SEATTLE, WA – October 12, 2022 –  Reside, the leading provider of professionally operated global alternative accommodations, is pleased to announce two new strategic hires to the company: Natalie Hickernell as Chief Human Resources Officer (CHRO) and Kelly Murphy as Vice President of Marketing. This follows the recent announcement of the relaunch of Reside’s proprietary tech platform, 3Sixty, into a marketplace for business travel accommodation.

Natalie Hickernell, SHRM, SCP, joined Reside in May and is responsible for building all human resources systems, programs, policies, and procedures globally. She aims to attract and retain world-class talent to ensure Reside has the right team assembled to achieve its business objectives. Having spent 19 years at BridgeStreet Global Hospitality before moving to WYAK, Natalie’s insight into HR within the corporate housing sector, as well as people ops, business analysis & intelligence, has already proven invaluable.

Hickernell commented: ‘I thrive on building productive bridges between the development of people and the development of technology. With the recent relaunch of 3Sixty, it’s been a very exciting time for me to have joined Reside. I’m looking forward to supporting the international expansion of the team and putting our Corporate Social Responsibility commitments into practice.’

Kelly Murphy stepped into the newly created role of VP of Marketing in March, also bringing prior experience at BridgeStreet Global Hospitality in addition to Oakwood Worldwide, Interstate Hotels & Resorts, and, most recently, providing marketing consulting services for a variety of SMEs. With over 20 years of creative and strategic marketing across the hospitality, global mobility, travel, and real estate sectors, Kelly has been instrumental in mapping out a brand strategy for both Reside and 3Sixty as each undergoes significant change and expansion.

Murphy commented: ‘Reside has a clear mission and a unique value proposition in the industry. As a marketer, it is fantastic to have both of these to work from to tell the brand’s story. I’m delighted to be taking on this new role and growing awareness and understanding of Reside and 3Sixty deeper amongst stakeholders and potential customers.’

Lee Curtis, CCHP, CEO of Reside and 3Sixty, said: ‘There’s a lot of talk in the industry right now about getting “back to normal,” but we have been embracing the change, saying yes to new opportunities, and evolving our businesses, both at Reside and 3Sixty. These two new hires are and already have been critical to that journey. Kelly has helped tell our brand story effectively through marketing, while Natalie has helped support our people through this change, and I’m excited about what the future will bring. Welcome to Natalie and Kelly.’

For more information on Reside, visit, and for more information on 3Sixty, visit

Notes to Editors

Press Contact:

Laura Carson | PR Manager

Click to email Laura

Kelly Murphy | VP of Marketing

Click to email Kelly

About Reside

Headquartered in Seattle, WA, Reside is the leading global provider of professionally operated and curated alternative accommodations with a portfolio of premier hospitality and technology brands (3Sixty, ABODA, Broadway Plaza, The Beekman Tower, and OnBase Suites). Reside’s mission is to present a new way to stay, offering a curated experience to guests no matter the destination or duration of their stay. Reside aggregated a world-class partner network of more than one million of the best globally-compliant accommodations options in more than 60 countries to satisfy growing consumer demand for high-quality, flexible, and vetted housing solutions for business or leisure travel. To learn more, visit

About 3Sixty

3Sixty, the business travel industry’s most secure and intuitive accommodation platform, helps employees book and manage their stay in more than one million quality, cost-effective rooms and properties worldwide. 3Sixty’s HomeMatch™ technology works hard behind the scenes of every 3Sixty search, leveraging machine learning and human expertise to curate the best results for each unique company, individual, and trip. Industry-first partnerships with real-time safety data supplier GeoSure and financial vetting service Dun & Bradstreet guarantee a strict vetting process that ensures employers meet their duty of care obligations to their employees—and that those employees feel safe, comfortable, and at home during every stay. For more information, visit