Habicus Group – the parent company of global serviced apartment agent SilverDoor – today announced the acquisition of its longest-standing competitor, The Apartment Service.
The acquisition unites two of the world’s largest corporate housing agents and clients of both firms will continue to benefit from an unrivaled booking experience, drawing on the very best technology, market experience, and account management.
Group CEO, Stuart Winstone said:
“This deal – which has been in discussion for many months – brings together two of the most recognizable and respected brands in the global serviced accommodation sector and we’re delighted to welcome The Apartment Service and its brands to the Group.
“The Habicus Group of companies has increased its market share during the pandemic and we see a huge opportunity for the company and sector to continue to grow in the post-pandemic world. This acquisition, which complements our range of services, and significantly increases the size of our global offices, puts us in an unrivaled position to capitalise on this.”
Between them, SilverDoor and The Apartment Service have over 60 years’ experience in the corporate accommodation sector, and work for some of the largest corporate clients across all market sectors.
It’s not the first time the Habicus Group has expanded through acquisition; the purchase of Citybase and Central London Apartments in May 2016 has seen the firm go from strength to strength, opening three more global offices since.
This latest move will grow the group of companies to incorporate teams in London, Lancaster, Frankfurt, Madrid, Singapore, Washington, Denver and Hyderabad.
Charlie McCrow, The Apartment Service’s CEO, said of the deal:
“Between our brands, we offer the world’s finest corporate housing booking solutions for business travel and relocation. This acquisition by Habicus Group will ensure the best possible opportunity for future growth, the development of our wonderful teams across the world, and the continued ability to provide a world-class service to our clients.
“I now intend to devote my time and focus to the Roomspace side of my business which I have retained, and I look forward to continuing – for many years to come – the great relationship I have always enjoyed with the Habicus team.”
About Habicus Group
Habicus Group Limited is the parent group of range of specialist agencies in the serviced accommodation sector including some of the sector’s biggest names. Its B2B brands include SilverDoor Apartments, Orbital Platforms technology (including the Orbi & OrbiRelo online booking tools), and henceforth, The Apartment Service, TAS Global and the leading industry publication, GSAIR. Citybase Apartments and Central London Apartments make up the group’s B2C offering.
About SilverDoor Apartments
SilverDoor Apartments is the world’s leading corporate accommodation agent and the largest booker of corporate housing globally, with 20 years’ experience providing a premium booking service to clients across the globe. Strategically-placed worldwide offices and expert staff provide personalized support and second to none customer service, resulting in a seamless booking experience.
About Citybase Apartments
Citybase Apartments is a serviced apartment agent specializing in leisure bookings. With a portfolio of properties spanning hundreds of cities across the world, and with over a decade of experience sourcing the best apartments on the market, Citybase provides first-class customer service to guests seeking long or short stay accommodation for their vacation or special trip away.
About Central London Apartments
Coupling the convenience and flexibility of a hotel with the space, privacy and facilities of a luxury home rental, Central London Apartments offers discerning guests exclusive serviced apartment stays in the capital.
For over 20 years Central London Apartments has worked with the leading operators of luxury London serviced accommodation to curate a portfolio of first-class properties serviced by a best-in-class bookings team.
About Domus Stay
Domus Stay opens the door to some of London’s most outstanding and exclusive homes for short-term rentals. Born from an understanding of how people want to live and travel, Domus Stay combines exceptional properties with unparalleled service. Domus Stay is a venture between independent estate agent Domus Nova – renowned for their design-led portfolio of properties in London and Ibiza – and Habicus Group, who have brought their industry-leading technology to build the Domus Stay platform.
About The Apartment Service
The Apartment Service (TAS) is one of the world’s most respected providers of serviced accommodation solutions. Established in London in 1981, TAS has a proud and influential history in the corporate housing sector, connecting people to the world’s best serviced accommodation.
With over four decades of experience, TAS offers a wide choice of solutions for corporate travel buyers looking to develop global, regional or local extended stay programmes for business travel, relocation, assignments and business projects. Headquartered in London, TAS provides an end-to-end service for sourcing, booking, managing and analysing serviced apartment reservations worldwide.
In February 2014 TAS launched the celebrated TAS Alliance, bringing together small and large corporate housing operators across the globe under a single representation, distribution and marketing strategy, all powered by a common technology platform.