London, UK, February 7, 2023 – Synergy Global Housing (Synergy), a leader in end-to-end serviced accommodation programme management, has announced the significant growth of its operational presence in India through the addition of reservations and guest services teams to its Bangalore office, in a move that will shore-up the company’s local presence across India and the APAC region as a whole. In 2022 alone, Synergy has increased the number of associates across its Bangalore, Singapore and Shanghai offices by 46% as the company seeks to better support its clients with their business travel and mobility objectives.
The growth of Synergy’s Bangalore office will ensure the company can provide localised and cost-effective serviced accommodation solutions, specific to the complexities of India, via its in-market associates and global leadership team of APAC experts.
The multi-award-winning company is also currently tax registered in 4 Indian states including Karnataka, Tamilnadu, Maharashtra and Tellangana, and has the ability to bill its clients in Indian Rupees. For clients with local entities across India, this may result in additional savings across taxation and foreign exchange costs associated with their serviced accommodation programmes.
“The expansion of Synergy’s Bangalore office is a game changer for both Synergy and its global client base”, said Robert Alley, EVP International. “India is a complex market to navigate. With extended stay business travel accelerating across the country, we recognise just how critical it is to have a team of local experts on hand, who can provide local solutions to the opportunities the serviced accommodation industry faces across the country”.
Synergy’s investment into its Indian operations, coupled with its thriving international presence, will see the company stand in a strong position to support its clients’ inbound, outbound and domestic travel objectives as it relates to the requirements of project teams, solo-travellers, families, and interns.
Relating to today’s announcement, Diana Ong, Managing Director, APAC said “Synergy’s position in India continues to flourish. Taking into consideration the local nuances and opportunities our industry faces across India, we believe now is the right time to develop a more substantial presence across the country as we continue to deliver best-in-class accommodation programmes for our clients, wherever they are in the world”.
The news of the expansion comes just months after the company announced the addition of associates in the areas of Supply Chain, Finance, Sales, Guest Services and Reservations throughout its Bangalore, Shanghai and Singapore offices as it seeks to shore up its position across the Asia Pacific. Synergy continues to add associates from all levels and departments to support the organisation’s growth across the region and globally.
Founded in 1999, Synergy is an international serviced accommodation provider headquartered in San Ramon, CA, delivering a superior hospitality-driven extended-stay experience to the business travel and mobility industries. Providing best-in-class housing and services in over 2,000 cities in more than 85 countries, the company has offices in China, Singapore, India, England, Ireland and multiple locations throughout the United States.
Recognized globally, Synergy’s recent awards include the 2022 Operations Team of the Year from the Business Travel People Awards; 2022 and 2020 Serviced Apartment Provider of the Year Regional/Global from Relocate Magazine; 2021 Corporate Housing Provider of the Year from the Forum for Expatriate Management (FEM) U.S. and EMEA regions; 2021 and 2020 Corporate Housing Provider of the Year from the Corporate Housing Providers Association (CHPA); and the 2020 Corporate Business of the Year from the Association of Services Apartment Providers (ASAP).
Synergy is a member of The Ascott Limited (Ascott), a leading international lodging owner-operator based in Singapore. Spanning more than 200 cities in over 40 countries, Ascott’s serviced residence and hotel brands include Ascott, Citadines, lyf, Oakwood, Quest, Somerset, The Crest Collection, The Unlimited Collection, Préférence, Fox, Harris, POP!, Vertu and Yello. Ascott is a wholly-owned subsidiary of CapitaLand Investment Limited (CLI), one of Asia’s largest diversified real estate groups headquartered and listed in Singapore and Malaysia. Today, Ascott boasts over 30 years of industry track record and award-winning brands that enjoy recognition worldwide.