Synergy Global Housing Wins BTA Europe’s 2021 Accommodation Innovation Award

SynergySMART, Synergy’s cloud-based apartment inspection tool, helps build traveler confidence.

Published on Monday, September 20th, 2021 by Ryan Smith

Synergy Global Housing (Synergy), a leader in serviced accommodation fulfillment and management, won the Business Travel Awards Europe (BTA Europe) 2021 Accommodation Innovation award for its industry-first, mobile apartment inspection solution, SynergySMART (Simple Mobile Apartment Reporting Technology).

“What is so delightful about this award is that the idea for SynergySMART was sparked during discussions with a major client and then was formulated and tested by all of our U.S. and European supply chain partners”, said Stephen Hanton, President, International. “Truly a product of our international partnerships, SynergySMART solves one of the industry’s most pressing pain points, apartment inspections”.

Developed in response to the COVID-19 pandemic, SynergySMART is an automated sanitisation/cleanliness cloud-based application that streamlines the tracking and measurement of Synergy’s comprehensive nine-point global supplier partner health and safety protocols, SynergyCares.

BTA Europe judges praised Synergy for:

“…its swift response to the pandemic with the rollout of this simple but effective solution”. They said, “the tool streamlines the tracking and recording of new cleanliness protocols at partner properties, negating the need for travel managers to send questionnaires to individual providers, and helping corporates fulfil their duty of care requirements and build confidence among travellers”.

Please visit to view full details of the winners for each category, along with the official photographs from the event.

About Synergy Global Housing:

Founded in 1999, Synergy is an international serviced accommodation provider headquartered in San Ramon, CA, delivering a superior hospitality-driven extended-stay experience to the business travel and mobility industries.

Providing best-in-class housing and services in over 2,000 cities in more than 85 countries, the company has offices in China, Singapore, India, England, Ireland, and multiple locations throughout the United States. Recognized globally, Synergy’s recent awards include 2021 Corporate Housing Provider of the Year from the Forum for Expatriate Management (FEM); 2021 and 2020 Corporate Housing Provider of the Year from the Corporate Housing Providers Association (CHPA); 2020 Corporate Business of the Year from the Association of Services Apartment Providers (ASAP), and the 2020 Best Service Apartment Provider – Regional/Global award from Relocate Magazine.

Synergy is a member of The Ascott Limited (Ascott), a leading international lodging owner-operator based in Singapore. Spanning more than 190 cities in over 30 countries, Ascott’s serviced residence and hotel brands include Ascott The Residence, The Crest Collection, Somerset, Quest, Citadines, lyf, Préférence, Vertu, Harris, Citadines Connect, Fox, Yello, Fox Lite and POP!. Ascott is a wholly-owned subsidiary of CapitaLand Limited (CapitaLand), one of Asia’s largest diversified real estate groups headquartered and listed in Singapore. Today, the company boasts over 30 years of industry track record and award-winning brands that enjoy recognition worldwide.