Our industry is rapidly evolving. Your company needs immediate access to industry trends and data to make smarter, quicker business decisions for your company.
CHPA introduces CHPA Analytics, a new data tool that helps your company make better business decisions, leading to increased profitability.
CHPA Analytics goes beyond an annual snapshot of statistics. Access key business intelligence to stay competitive:
With CHPA Analytics, you can use this data to drive business strategy, revenue growth, and sales and marketing objectives.
Industry-leading security protocols to ensure your data is safe and your privacy is protected. All data is reported in the aggregate, so nothing is identifiable to your company.
Interactive dashboards provide at-a-glance, easy-to-understand insights about what’s happening in your market(s).
It’s easy to contribute data, from your system either through an API feed or the connector.
CHPA Analytics is a new data tool that helps your company make better business decisions, leading to increased profitability. CHPA Analytics goes beyond an annual snapshot of statistics. Access key business intelligence to stay competitive:
With CHPA Analytics, you can use this data to drive business strategy, revenue growth and sales and marketing objectives.
All CHPA members will have access to annual high-level data on the industry. This information comes complimentary with your membership. This will help you to understand the climate in which corporate housing providers are working.
As a software company your support of CHPA Analytics is paramount. If you are interested in developing a streamlined and efficient way to help your clients send data to our servers, please contact us so we can discuss specifics. CHPA has focused our initial efforts on our largest member software usage. Having your support in developing future stages of data collection will help to increase the depth and richness of our data.
CHPA Analytics provides access to market rate trends, average stay length and unit type counts. You can filter data by city, state, region or country. This data can be used to drive business strategy, revenue growth and sales and marketing objectives. This data can also be used to legitimize your business with financial institutions and other partners who may not fully understand our industry.
The fees for CHPA Analytics vary based on how your company chooses to connect. In order to help ensure that the data is statistically significant, CHPA subsidized the connection cost for any company who signed up by April 1, 2019. There is a yearly maintenance fee.
The reporting becomes stronger and more statistically accurate as the number of companies providing data increases. Based on this premise, access to the live portal data is limited to companies that are contributing their data to the repository. All CHPA members can access an annual “snapshot” of the data as an industry report, whether they participate or not.
To sign up, submit the form at www.chpaonline.org/analytics. After this information is received, you will be contacted by Datlytics, CHPA’s partner who is building the CHPA Analytics platform. The call will walk you through all the necessary information to better understand the project, how the solution works, and the steps that will follow to allow your company can connect to CHPA Analytics. A decision maker’s involvement is important, so that once you understand the project, there is an internal contact at your company who can authorize participation and champion the project with the internal teams that will need to be involved. You’ll also be provided with a Data Usage Agreement to understand what data is collected and how it is used. Following your submission of the Data Usage agreement, you will be onboarded onto the CHPA Analytics platform. To expedite the launch of the system, we are utilizing a tiered onboarding process based on how your company chooses to connect. Datlytics will provide more information to you during the initial call regarding how and when your company will be onboarded.
There are several ways to currently connect to the system, and we are working with additional software vendors to provide more options in the future. These currently include:
To expedite your company’s implementation, please ensure your management and IT teams prioritize CHPA Analytics integrations. We understand IT teams typically have more project demand or requests than resources to deliver and we want to ensure that your team is able to connect as seamlessly as possible. Let Datlytics know when you are ready to start.
Data security is our top priority. CHPA Analytics utilizes industry-leading security protocols to protect your data. Security levels are maintained both for the service itself, for the platform it is running on, and for the backup and support services behind it. The security package is standard on all accounts, and comprises:
No one sees your company’s data except for you and your team. Data is uploaded in the aggregate into the system, and any identifiable information is stripped before being added to the Consolidated Reporting system to even further protect your company. CHPA will not make public any listings of companies who choose to participate to further ensure anonymity. Your data will not be sold or given away by CHPA nor Datlytics. The CHPA Board of Directors receives updates on the number of member companies participating and only sees the public information available in the aggregate via the system – exactly as other member companies view the information. Even CHPA staff cannot access data in anything other than the aggregate. The Data Usage Agreement allows each company to have broad use of the data inside their company, which includes vendors. It does preclude users from sharing/sell/ reselling data outside their organization. Your data will not be distributed to local tax authorities without a subpoena, in which we would be obligated to provide aggregated information on a locality. Additionally, please note that all data displayed to end users is aggregated and does not allow for participating companies to be identified. Your individual data is anonymous and cannot be used by other companies in your market to provide to local tax authorities. The Association does not identify the member companies contributing data.
We are aware that many companies report 3rd party/wholesaling/hotel data differently in their internal systems. As part of the onboarding process, we will work with your company to understand how you denote these units. We can then map your company’s specific data appropriately to ensure these bookings do not skew the data in CHPA Analytics. This data will be identified as either Core, Wholesale or Hotel. This is one reason why each company’s onboarding timeline is slightly different; once Datlytics understands your data, it can be appropriately pulled into the system.