Europe Real Estate Executive Joins Synergy to Drive EMEA Expansion Plans

Nigel Carter, former CCO of LiFE Residential, will spearhead new property acquisition, partnership development and hybrid accommodation growth

Published on Monday, November 22nd, 2021 by Ryan Smith

Synergy Global Housing (Synergy), a global leader in serviced accommodation program management, announced Nigel Carter will join the company as Director of Development, EMEA. Carter will be based out of Synergy’s London office and report to President International, Stephen Hanton.

“Nigel’s unique mix of real estate and serviced apartment experience and expertise will prove critical in our ability to expand our accommodation mix in key locations throughout Europe”, said Hanton. “He will drive the development of innovative and strategic alliances to ensure our apartment inventory meets the needs of our global client base as their travel volumes begin to ramp back to pre-pandemic levels”.

Carter will be responsible for strengthening Synergy’s relationships with residential and commercial property agents, while expanding and deepening strategic partnerships with property developers and investors.

“We believe hybrid inventory models enhance our ability to solve our clients’ housing needs in complex markets”, said Hanton. “Nigel will prove pivotal in our ability to strengthen our access to supply while driving new collaborative partnerships with our supplier providers”.

Carter joins Synergy after spending over a decade as the Chief Commercial Officer for LiFE Residential, a leading UK privately owned real estate agency where he grew its portfolio from 800 to 4,400 units during his tenure. Prior to LiFE, Carter worked for EMEA serviced apartment provider BridgeStreet Worldwide for 15 years as the UK Development Director. He was instrumental in the growth of the BridgeStreet brand, responsible for securing the properties for the company’s UK business and growing and managing partnerships with suppliers all over Europe. Throughout his career, Carter has developed a deep database of individual/institutional property investors and owners along with many corporate tenants, all of which will be vital resources as Synergy looks to ramp up its supply in major locations across EMEA.

“Stephen and I successfully worked together to help establish our prior employer as a leader in the UK serviced apartment industry”, said Carter. “Now, I’m excited to join him again and bring my 25 years of experience to aggressively grow Synergy’s inventory over the short-term and further bolster our ability to serve our clients at the highest level”.

About Synergy Global Housing:
Founded in 1999, Synergy is an international serviced accommodation provider headquartered in San Ramon, CA, delivering a superior hospitality-driven extended-stay experience to the business travel and mobility industries. Providing best-in-class housing and services in over 2,000 cities in more than 85 countries, the company has offices in China, Singapore, India, England, Ireland and multiple locations throughout the United States. Recognized globally, Synergy’s recent awards include 2021 Corporate Housing Provider of the Year from the Forum for Expatriate Management (FEM) U.S. and EMEA regions; 2021 and 2020 Corporate Housing Provider of the Year from the Corporate Housing Providers Association (CHPA); 2020 Corporate Business of the Year from the Association of Services Apartment Providers (ASAP), and the 2020 Best Service Apartment Provider – Regional/Global award from Relocate Magazine.

Synergy is a member of The Ascott Limited (Ascott), a leading international lodging owner-operator based in Singapore. Spanning more than 200 cities in over 30 countries, Ascott’s serviced residence and hotel brands include Ascott The Residence, The Crest Collection, Somerset, Quest, Citadines, lyf, Préférence, Vertu, Harris, Citadines Connect, Fox, Yello, Fox Lite and POP!. Ascott is a wholly-owned subsidiary of CapitaLand Investment (CLI), one of Asia’s largest diversified real estate groups headquartered and listed in Singapore and Malaysia. Today, Ascott boasts over 30 years of industry track record and award-winning brands that enjoy recognition worldwide.