Synergy Global Housing (Synergy) named Robin Spindel as its new VP of Marketing. Spindel will operate out of Synergy’s New York office and report to International President, Stephen Hanton. In her new role, Spindel will oversee the company’s global marketing strategy and execution.
“Robin’s experience, expertise, and leadership are exactly what we need to drive further brand penetration both domestically and throughout the EMEA and APAC regions,” said Hanton. “Her skills for guiding growth-mode companies to greater brand recognition, profit, and market share are a perfect match for Synergy’s internationalization efforts.”
Spindel brings over 20 years of experience creating and developing teams, building and managing marketing operations, and guiding agency partners. Most recently, as EVP of Marketing for serviced apartment company Furnished Quarters, she proved pivotal in doubling the company’s annual revenue during her eight-year tenure, expanding its digital presence, and fueling the company’s growth from a regional player to a global corporate housing company. Prior to Furnished Quarters, Spindel served in numerous marketing executive roles for hospitality brands such as Ultimate Escapes, Insight Cuba, and Sherman’s Travel.
“I am thrilled to join a clear hospitality leader in the alternative accommodation space,” said Spindel. “Leveraging my significant experience marketing corporate housing, I look forward to increasing Synergy’s brand equity in key international markets while unifying and integrating our revitalized vision, mission, purpose, and values in the way we support travelers worldwide.”
Spindel’s hire comes mere months after the company completed a bottom-up brand refresh, complete with a new icon, tagline, and aforementioned vision, mission, purpose, and value statements. The brand refresh aimed to appeal to a diverse global audience of extended-stay travelers, and along with its parent organizations, The Ascott Limited and CapitaLand Limited, firmly plant Synergy as the worldwide leader of extended-stay housing.
Spindel will focus on the core areas of digital, content thought leadership, and supporting collateral to help grow domestic operations while further developing international brand recognition and appeal.
“As we continue to expand globally, bring on new client verticals, and develop our product and services set to adapt to the changing needs of today’s extended-stay traveler, Robin’s expertise for integrated B2B and B2C marketing strategies will prove critical to our success,” said co-founder, Jack Jensky.
Founded in 1999, Synergy Global Housing (Synergy) is an international serviced accommodation provider headquartered in San Ramon, CA, delivering a superior hospitality-driven extended-stay experience to the business travel and mobility industries. Providing best-in-class housing and services in over 2,000 cities in more than 85 countries, the company has office sites in China, Singapore, India, England, Ireland, and multiple locations throughout the United States. Powered by people, partnerships, and intuitive technology, Synergy offers expert, local, personalized services tailored to meet our clients’ and guests’ unique needs.
Synergy is a member of The Ascott Limited (Ascott), a leading international lodging owner-operator based in Singapore. Spanning more than 190 cities in over 30 countries, Ascott’s serviced residence and hotel brands include Ascott The Residence, The Crest Collection, Somerset, Quest, Citadines, lyf, Préférence, Vertu, Harris, Citadines Connect, Fox, Yello, Fox Lite and POP!. Ascott is a wholly-owned subsidiary of CapitaLand Limited (CapitaLand), one of Asia’s largest diversified real estate groups headquartered and listed in Singapore. Today, the company boasts over 30 years of industry track record and award-winning brands that enjoy recognition worldwide.