Published on Wednesday, November 14th, 2012 by

New agreement with Advantex Marketing will be the first to provide Aeroplan Miles in the Canadian corporate housing industry

TORONTO, ON – Guests of Canada’s number one provider of temporary residences now have another reason to choose Premiere Executive Suites for their long-term, away-from-home accommodation. Premiere Suites has announced a new partnership with Advantex Marketing International Inc., which will provide Premiere clients with 1,000 Aeroplan Miles for a 30-day stay at any one of the company’s suites across Canada.

“Reward programs have become a guest expectation when booking flights and accommodations, but this is new for our sector of the travel industry,” said Jeffrey Brookhouser, CCHP, President of Premiere Suites. “With Aeroplan Miles we can ensure we are top of mind when prospective guests are looking for a temporary residence facility, as well as retain and reward current guests and employees.”

Premiere Executive Suites operates over 1,200 suites from coast-to-coast in 38 Canadian centres, catering primarily to employees of companies who have been relocated for extended periods or major projects. Advantex is a specialist in the marketing services industry, managing tailored rewards programs for major affinity groups in Canada.

Providing such a popular and sought-after reward benefit as Aeroplan Miles will undoubtedly be an extra incentive for companies and their employees to consider the option of an extended stay residence.

“We provide so many advantages for people who truly need a home away from home,” Mr. Brookhouser says. “Our suites are really similar to private residences, in-suite facilities and amenities are more extensive, and the cost to our clients or their employers can be significantly lower than comparable, four-star accommodation.”

“Corporate housing is a niche market in Canada, and it’s not an easy task to reach potential clients directly and consistently. Hopefully, with this terrific new benefit of Aeroplan Miles, we’ll provide yet another reason for people to try us, once they become aware of us. We’re very pleased that Advantex has agreed to partner with us.”

Aeroplan, Canada’s premier coalition loyalty program, is owned by Aimia, a global leader in loyalty management. Aeroplan’s millions of members earn Aeroplan Miles with its growing network of over 75 world-class partners, representing more than 150 brands in the financial, retail, and travel sectors.

The Premiere Suites/Advantex partnership agreement will become effective on November 19th 2012 and will begin with the 1,000 miles for a 30-night booking initially. More extensive benefits may be added in future, according to Premiere Suites.

About Premiere Executive SuitesPremiere Executive Suites operates over 1,200 suites from coast-to-coast in 38 Canadian centres, as well as properties in Florida and Barbados. The company was founded in 1999 in Nova Scotia, and quickly became the leading provider of executive corporate housing in Canada. The industry generates roughly $375 million in annual revenues in Canada, and nearly $3 billion in the United States.