Bengaluru, November 14, 2023 – Synergy Global Housing (Synergy), a leader in international serviced accommodation management, announced the appointment of Masood Ahmed, Business Development and Supply Chain Manager, APAC. This is a significant step for Synergy, following the company’s record-breaking growth in India in 2023, and its substantial expansion across the Asia Pacific region in recent years.
Masood’s hybrid role will see him focus on developing new strategic relationships with clients throughout India, while also collaborating with supply chain partners across APAC. This is in line with Synergy’s objective to broaden its footprint within the region, and means Synergy will now have both sales and supply chain representation in India for the first time.
Well entrenched in the India travel and mobility space, Masood brings with him an impressive 25 years of experience across corporate travel, MICE and procurement, where he was responsible for the development of robust and progressive relationships with high profile global clients. He will have a dual reporting line to Sofia Oragano, Senior Director, International Sales and Jacqueline Ang, Director of Supply Chain, APAC.
“Masood’s appointment is a real turning point for Synergy”, said Sofia Organo. “As we continue to achieve record-breaking growth across India, the creation of this role is a strategic leap towards expanding our capabilities for our clients both domestically and internationally—and ultimately taking the client and guest experience to new heights”.
In combination with supporting Synergy to grow and implement its sales strategy in India, Masood will support Synergy’s supply chain team across Asia Pacific, and under the guidance of Jacqueline Ang, will collaborate closely with the company’s seasoned supplier management specialists in Singapore and Shanghai.
Jacqueline said, “Masood’s extensive knowledge of the Asia Pacific region will be invaluable as we continue to implement our boots-on-the-ground strategy. As business travel and mobility accelerate throughout Asia Pacific, it’s paramount Synergy remains agile in providing local solutions for both its clients and supplier partners. I have no doubt Masood’s experience, combined with his tenacious approach, will help us to achieve just that”.
Masood’s hire represents another milestone in Synergy’s ambitious India growth strategy which saw the company invest substantially into expanding its operations in India earlier this year. With recent increased business flow into India, Synergy has appointed several local reservations, guest services and financial experts to its Bengaluru office, as the company seeks to provide localised and cost-effective serviced accommodation solutions specific to the complexities and opportunities the industry faces in India.
To further assist its clients, Synergy is tax registered in 5 Indian states including Telengana, Karnataka, Maharashtra, Tamil Nadu and Haryana, and can bill its clients in Indian Rupees. For clients with local entities across India, this may result in additional cost savings across taxation and foreign exchange fees. Synergy also has the ability to issue Fapiao and E-Fapiao, and can bill its clients in Singapore Dollars, Hong Kong Dollars and Chinese Yuan, which is a commonly requested service from global companies moving their workforce throughout the APAC region.
About Synergy Global Housing
Founded in 1999, Synergy is an international serviced accommodation provider headquartered in San Ramon, CA, delivering a superior hospitality-driven extended-stay experience to the business travel and mobility industries. Providing best-in-class housing and services in over 2,000 cities in more than 85 countries, the company has offices in China, Singapore, India, England, Ireland and multiple locations throughout the United States.
Recognized globally, Synergy’s recent awards include the 2023 and 2021 Company of The Year from the Corporate Housing Provider’s Association (CHPA), 2023 ITM Service Excellence Team; 2022 Operations Team of the Year from the Business Travel People Awards; 2022 and 2020 Serviced Apartment Provider of the Year Regional/Global from Relocate Magazine; and the 2021 Corporate Housing Provider of the Year from the Forum for Expatriate Management (FEM) U.S. and EMEA regions.
Synergy is a member of The Ascott Limited (Ascott), a leading international lodging owner-operator based in Singapore. Spanning more than 220 cities in over 40 countries, Ascott’s serviced residence and hotel brands include Ascott, Citadines, lyf, Oakwood, Quest, Somerset, The Crest Collection, The Unlimited Collection, Préférence, Fox, Harris, POP!, Vertu and Yello. Ascott is a wholly-owned subsidiary of CapitaLand Investment Limited (CLI), one of Asia’s largest diversified real estate groups headquartered and listed in Singapore and Malaysia. Today, Ascott boasts over 30 years of industry track record and award-winning brands that enjoy recognition worldwide.