Canadian Advisory Group Leadership

Managing Director

The Canadian Advisory Group’s Managing Director is directly elected by the Canadian members and serves a two-year term.

Randy Williams, Premiere Suites, Managing Director

Williams holds a long and successful career in hospitality, travel and tourism. He has more than 20 years experience as a hotel GM, GM of the Year for a national hotel company, opening GM for two properties, 10 years representing tourism/travel interests to 3 Prime Ministers, 8 years Destination Marketing and tourism development and 2 years Corporate Housing. He served as Director or Chair of over 30 different industry Boards & is a recognized expert in hospitality and tourism. His strengths are tourism advocacy and government relations; marketing; sales; board governance; leadership and change management. He believes the biggest challenges facing the industry are education/awareness and advocacy, and that an effective and consistent communication strategy is needed.

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Members